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![]() Being in the colour industry is exciting in that it is generally acknowledged that consumers make their initial judgments on foodstuffs appearance, first impressions count! It is only when a food product has met with visual approval that the other senses become involved. The old saying that people buy with their eyes has never been truer than for foodstuffs. With this in mind there is a commitment within MAP to always strive for new product innovations and to challenge the senses. Many interesting products have been developed that will offer a marketing advantage when a customer launches a new product into the marketplace, which in many cases has to fight for shelf spaces with often long established products. At MAP we welcome the challenge and enter into every new project with an assurance of confidentiality and professionalism at every stage of the development process.
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